A solo studio built around one belief: great software begins with understanding the person using it.
Founder
Full-stack developer. Master of Computing student at ANU. Former software engineer at Intellore Systems, Pune — where I spent years shipping production software and watching too many user sessions where people got lost in products that should have been obvious.
Srizen — from the Sanskrit “Srijan”, meaning creation — is my answer to that. A studio where end-user experience is the north star, not a line item in the brief.
I build with React, Next.js, TypeScript, and whatever the problem actually calls for. The work I care about: products that feel inevitable — simple to use, solid in the code, impossible to forget.
Four principles that shape every project — from first wireframe to final deploy.
Engaging Experiences
Interactions are choreographed so users move through your product with zero friction. Design that earns attention — and keeps it.
Best Practices
Accessible, type-safe, and tested. Code that ships today without creating technical debt you'll spend next year paying off.
Design Precision
Spacing, hierarchy, and motion are deliberate decisions, not afterthoughts. Every element is exactly where it needs to be.
Engineering Excellence
Performance budgets, clean architecture, readable diffs. The product is as solid under the hood as it looks on screen.
Most agencies have layers. Account managers, project leads, junior devs, senior devs. Your brief passes through five hands before anyone writes a line of code. Srizen is different by design.
No Account Manager Layer
You talk directly to the person building your product. No telephone game, no brief lost in translation between handoffs.
Psychology + Engineering
Design decisions are grounded in how people actually think and behave — not just what looks good in a mockup.
End-User First, Always
Every feature gets stress-tested against one question: does this make the user's life easier? If not, it doesn't ship.
Quality Is Non-Negotiable
User-experience-first doesn't mean cutting corners on code. Clean, maintainable, and scalable is the baseline — not the premium.
Startups and growing businesses that chose to build with Srizen.